Video Marketing Exposed: Why You Cant Afford to Neglect YouTube!

Posted on 18 January 2010 by

A 2005 Marketing Sherpa study revealed that “85% of online searchers ignore paid listings”. Can you believe that? When you are busy paying Google for all the click through PPC Google Adwords, you are in effect only hitting 15% of your target market. What’s worse is that 60% of searchers who see your ad in Google Adwords, distrust your website.

You see there is a consensus that if you have had to pay Google for a position on their front page, then you didn’t get there on your own merits and thus what you are offering is inferior to products which are presented in the organic search results.

Video Marketing Online

This information is extremely important and yet the majority of online internet marketers are oblivious. They continue with relentless Google Adword campaigns, reciprocal linking, banner ads and other forms of paid advertising. They are in effect drowning their online business in a marketing practice that has lost much of its effectiveness.

Elite internet marketers realize that the most effective way to drive targeted traffic to their internet websites, is through optimal placement in the organic search engine results. They realize that Google is a ‘content driven’ monster, and that the best way to attract the monster is to give it lots of quality content.

You see there is an innate idiosyncrasy common in all humans, they have a desire to learn but they despise being sold to. That fact provided the impetus for the whole ‘link cloaking’ industry whereby marketer’s discovered that if their affiliate links were cloaked people were far more likely to click and buy from the vendor as opposed to when the ‘affiliate Id’ was clearly visible.

The same is the case for Google Adwords. Searchers realize that ads on the right hand margin of the SERPs are commercial links placed by vendors who intend on selling the searcher a product or service. It is highly unlikely that a business on the paid results margin is paying Google so that it can generously deliver quality information to online searchers. They have an ulterior motive and that is sales.

But how can online internet marketers break through the online searchers resistance to being sold goods and services and get them to purchase their products and services? The answer is very simple. You need a powerful ‘content marketing strategy’ that involves creating ‘value added’ content which the searcher will find useful.

I personally use the bi-lateral strategy of ‘article marketing’ and ‘video marketing’ to spear head my content marketing strategy. These two critical online marketing strategies are extremely powerful. I’m certain many of you practice article marketing regularly and realize its considerable benefits. I’m equally certain that the majority of you fail to execute any form of video marketing strategy, and that I can tell you is a major mistake.

YouTube is now the world’s second largest search engine behind ‘Google’. It has earned this lofty reputation because more searches are conducted everyday on YouTube than on ‘Bing’ or ‘Yahoo’. If you are not engaging in video marketing then you are in effect ignoring the world’s second largest search engine.

Video marketing is actually very simple, and yet when you refuse to partake in it you are giving your competitors a powerful medium to capture more of your target market. Imagine, they are creating mini videos and uploading them to the world’s second largest search engine in front of millions of daily users for FREE. It would be the same thing as if Google were giving your competitors unlimited FREE Google Adwords and when they offered you, you said ‘no thanks’.

Many internet marketers devise all types of excuses to justify their exclusion from video marketing. They say things like;
• I don’t have the technical skills
• I don’t think I’ll look good on video
• I think my accent will turn people off
• I don’t have the necessary technical equipment

And the list of excuses goes on and on. When I hear excuses like that it reminds me of the great Henry Ford’s motto; “Whether you think you can or you can’t either way you are right”. And how true that statement is. When you start making negative statements, your mind will accept is as true and you’ll give up. Instead of saying ‘I can’t’ ask yourself ‘how can I?’.

I wrote an eBook on Video Marketing called ‘Video Marketing Devastation‘. Its like a sister text to my earlier ebook ‘Article Marketing Devastation‘. It reveals all the strategies that I have used with success. I have learned alot from the so called gurus over the years, and I placed such importance on ‘video marketing’ that I have specialized in it.

VMD reveals everything any marketer would ever need to know to produce a powerful viral video marketing campaign. For example inside VMD I revealed a very powerful software that doesn’t require a marketer to appear on video, speak on video, have any technical skills, equipment or resources.

Considering you have read this far in this post, I can determine you are a driven internet marketer so let me reward you with this insight. The easiest way for any internet marketer to embrace video marketing in a professional and cost effective manner is to use Article Video Robot.

This powerful software automatically converts your articles into video at the click of a button. The video will include; stunning graphics, animations, backgound music and professional voice over. It will even distribute your video to the top 17 sites on the internet. Can you imagine how powerful that is.

Say for example you have 10 articles posted on eZineArticles.com. You could create 10 videos in an instant and distribute them to the 17 video sharing sites. That would equate to 10 x 17 = 170 different streams of powerful, targeted traffic to your website for very little extra effort. The great advantage of these videos would be that they attract quality traffic i.e. your target market will search for these videos on YouTube. The work involved in creating the videos are minimal and the traffic will continue to flow for ever more.

Incredibly Google loves video more than any other form of content. If you uploaded videos today it is quite common to get a sensational ranking on page 1 of Google within 24 hours. You see the Google bots index video very quickly. It is thus possible for you to leap frog your competitors into the number 1 positon, literally over night.

There really are incredible benefits to video marketing. If you want to read more about this ‘KILLER’ marketing strategy, then go over to http://www.VideoMarketingDevastation.com and see the visual evidence that proves it is the most powerful marketing strategy online today. For a sneak preview look at the following service which dominated 9 out of the top 10 Google results through video marketing. It effectively prevented any competitors from getting a look in.

Video Marketing Devastation

Simply put, start video marketing TODAY. It is the wave of the future, and the wonderful thing is, anybody can ride this tidal wave to drive hordes of targeted FREE traffic to their websites.

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Maximize Article Marketing Through Multi Format Distribution

Posted on 11 January 2010 by

Many article marketers fail to leverage the true traffic generating potential of each and every article they produce. Many will create a single article and upload this article to their primary article directory such as ezinearticles.com.

Article Marketing Distribution

Others will leverage a powerful video submission service such as SubmitYourArticle.com or ArticlePostRobot to submit that single article to 500+ different websites at click of a button. This is a wise strategy because you are extending the reach of your article by a factor of 500 for very little extra effort.

However it is the savvy internet marketer who is really maximizing the traffic potential of each and every article they produce by transforming the article into multiple formats.

Some of these formats include the following;

1. Video
2. Podcast
3. Images
4. Blog Posts
5. Forum Posts

1. Video
Video is one of the most powerful content distribution formats online today. There are over 200 video sharing websites in existence. Use a program such as Article Video Robot to transfer your article into a video at the click of a button. This service also enables you to upload your video to the top 17 video sharing sites automatically. So with this 1 article you have created 17 additional streams of traffic and many additional backlinks to boost your SEO efforts.

2. Podcast
Google a free tool called ‘Audacity’ and use it to transfer your article into an audio file. Then use a service such as content buzz to distribute your audio to the top podcasting directores. This is a great strategy for further extending the reach of your article. Practically everyone has an iPod, so you may as well take advantage of this medium.

3. Images
Many savvy internet marketers are turning their articles into a storyboard of images and posting them to photo sharing sites. Simply using images from your website that pertain to your niche, place your website URL on these images and upload them to photo sharing sites such as Flickr or Photobucket. These images are then indexed by Google and thus when some one searches Google images your product appears.

4. Blog Posts
This strategy can be used two fold. You can re-condition old blog posts and submit them as articles to the article directories or you can re-condition articles and post them as blog posts. You need to ensure the content is re-worked appropriately for the medim. For example, blogs tend to be more informal where as articles need to be professional and thus formal.

5. Forum Posts
Provided that you are an active participant in forums pertaining to your niche, it is likely that you will come across opportunities to post replies that will contain similar content to you articles. This is a good strategy for building back links and for creating further targeted streams of traffic.

Use these 5 content formats to greatly extend the reach and influence of each new article you produce. You will see a notable surge in traffic and squeeze the maximum possible traffic out of each new article produced.
KRU2T6G5TPBP

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How to Drive Traffic To You Online Articles

Posted on 10 January 2010 by

Once you have created the article and distributed it to multiple article directories, you need to turn you attention to driving traffic to this article.

Article Marketing Traffic

Article Marketing Traffic

Certainly if you have submitted your article to quality article directories such as eZine Articles, you articles will attract traffic organically. This will happen naturally as Google bots visits high PR traffic directories regularly and index new content. Therefore your article should start receiving traffic from search engine placement.

However, you need to to execute an article marketing strategy that seriously ‘bumps up’ the flow of traffic to that article.

I have used the following 7 methods and noted very strong surges of traffic as a result.

1. Social Bookmark Your Article
Social Bookmarking is a powerful social media optimization strategy. By simply submitting your article title, description and link to these social book marking sites, you will notice a surge in traffic.

Certain of these sites are particularly powerful. I recommend focusing especially on digg, stumbleupon and delicious. Be sure to pepper your title and description with keywords.

Very often these ‘keyword rich’ book marks get high ranking on Google. Use a free service such as Social Marker or the premium Content Buzz to distribute your bookmarks at the click of a button.

2. Tweet Your Articles Link
Assuming you have a presence on Twitter and have built up a following, tweet a link to the article to your followers. This will lead to an automatic spike in traffic. Use eZineArticles.com’s ‘auto tweet’ feature so that every time you post a new article, it automatically tweets it through your twitter account.

3. Email Your List
A powerful way to drive immediate traffic to your article is to email a link to your list. Actively encourage your list to ‘subscribe’ to your author account on eZineArticles.com’s. That way they will receive an automatic notification every time you post a new article.

4. Message Your Facebook Friends
Use a tool such as Friend Blaster Pro to automatically message your friends on Facebook with a link to the article.

5. Post You Link as answers to question on Yahoo Answers
Simply go to Yahoo Answers and search for questions pertaining to the topic area of you article. If your article provides a suitable answer to someones question, paste the opening paragraph of your article along with a link that reads; “Click here to read the rest of this article”. Check out “The Cliffhanger Method” on this site for more information.

6. Post your link in blog comments under a related blog post
Simply type “blog + your topic” into Google and find a blog post that relates to the topic of your article. Leave a blog comments that adds value to the bloggers post and include a link to your article.

7. Post your link on YouTube
Find videos on YouTube relating to your article, and leave a comment with a link under these videos. However, do not spam YouTube comments. Simply post your link under one or two videos.

These 7 methods will further increase the exposure of your articles, ensuring more of your target market read the article, recognize you as an expert on the topic and ultimately click through to your website.

This is a great strategy for kick starting the traffic to newly submitted articles.
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Top 10 Article Marketing Tips

Posted on 09 January 2010 by

Article Marketing is a key source of targeted traffic online. But in order to derive maximum benefit you need to follow proven tried and tested principles.

Article Marketing Tips

Article Marketing Tips

The following 10 tips should be adhered to in order to maximise your results with article marketing;

1. Keep your article focused on one central theme.
Too often article marketers introduce too many different topics into the one article which dissolves the articles potency. If your article is about SEO Search Engine Optimization, don’t start talking about newspaper advertising half way through.

2. Present you article in bite size chunks.
Article structure is very important; users will not read an article right through if it’s presented as a single block of text. Use bulleted or numbered lists and keep paragraphs short, 3 or 4 lines with plenty of white space.

3. Optimize your articles with adequate keyword density.
You need to ensure your primary keywords are as near to the beginning of your title as possible. These keywords will then automatically appear in the articles URL thus ensuring the article receives maximum Google juice. Many people don’t realize that it’s the earlier in the title your keywords appear, the greater the Google juice.

4. Create a killer title.
Your title is one of your articles most important elements. It not only needs to contain your keywords for SEO purpose but it needs to stop a reader dead in their tracks. Use one of the ubiquitous headline generators on Google to create a killer title.

5. Create a killer resource box.
Your resource box is your only payment for writing the article. You need to include your full URL preceded with http://, a compelling reason to click through e.g. a FREE report and a bio that expresses your expertise. Be sure to click on the link at the end of this article to receive a FREE report on constructing a killer resource box.

6. Write in a conversation tone.
It’s very important for the reader to feel they are having a conversation with you. Do not write your article in highfalutin business tone. Write it as if you were speaking to a friend. Don’t be afraid to let your personality shine through in the article. This gives your article character and will increase the likelihood the reader will finish reading it.

7. Give a compelling reason to read the article in the first paragraph.
Your article title has the purpose of getting your reader to click on your article. However you need to reveal a compelling reason in your first paragraph as to why a reader should read your article to the end. You might say something like; “Over the following paragraphs I will reveal how I transformed my online income from nothing to $10,000 a month, in just 12 weeks”. A word of warning here though do not make a statement that you article content does not deliver on. If you say you will reveal this secret then reveal it.

8. Present your most interesting information over the first half of the article.
This is important because many ezine editors will cut an article if it runs over the space they have available. It is within your interests to get published in these ezine, so creating maximum impact at the beginning of an article is essential.

9. Use a pen name to avoid diluting of expertise.
If like most article marketers you write on multiple topics, then it is strongly advisable that you use multiple pen names. For example if you write on Gardening, Internet Marketing and Golf your three different pen names could be; Elizabeth Woods, E. Woods or Beth Woods. This retains your credibility and expertise because if you used one pen name it gives the impression you know a little about everything as opposed to a lot about one thing.

10. Turn you articles into podcasts.
As well as distributing your article to article directories you can increase their reach by turning your articles into an audio file using the free ‘audacity’ tool. You can then upload them to various pod casting sites and extend the reach of your articles. Everyone has an iPod or MP3 player these days, so the smart thing to do is to take advantage of this medium.

Be sure to claim your FREE article marketing report to the right of this page which reveals the secrets behind creating a high conversion Resource Box.

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How to Write 104,000 Articles a Year

Posted on 11 December 2009 by

Today I am going to talk about the strategies you can implement that will ensure you write 104,000 articles every year.

Yes you read that correctly 104,000 articles a year.

Article Writing Strategy

Article Writing Strategy

You see Article Marketing is very much a numbers game. The goal is to drive as much traffic as possible to your website as quickly as possible. Every article you submit is a new stream of targeted traffic that you have opened for free that will last ad infinitum.

The 5 secrets to making a killing online with article marketing are as follows;

1. Adopt a set routine and stick to it no matter what
This is perhaps the most over looked and most misunderstood element in the whole Article Marketing equation. You need to develop a set article marketing routine and stick to that routine religiously each and every say. For me I dedicate my first hour every morning to article writing and submission. I know as soon as the clock strikes 7am that I am at the PC busy writing my article.

We are all creatures of habit and so if you force yourself to do this for a couple of weeks each and every day it will eventually become habit and you will do it on auto pilot.

This is achieved by writing an article and then submitting it to as many article directories as possible.

2. Use self-discipline to overcome procrastination
The essence of article marketing is that it takes time and effort to produce quality articles that will drive traffic to your website. Like anything in life your output is only as good as your input in that you get out what you put in.

Perhaps the greatest obstacle to overcome is procrastination. Do not adopt the attitude ‘oh sure I’ll do it tomorrow’. This attitude will never produce results because tomorrow never comes it is always in the future.

You need to adopt my view on ‘self discipline’ i.e. ‘Do what you should do when you should do it whether you feel like it or not’.

If you adopt this principle and force yourself to stick to a routine, then you are taking action and that action will produce website traffic and sales.

3. Use proven tried and tested principles
A builder wouldn’t dare attempt to build a house without a blueprint from an architect. If he did the outcome would be disastrous. Your ‘Article Marketing’ production should be no different.

There are two ways to become an expert article marketer; 1. The Slow Way, 2. The Smart Way. The slow way is through trial and error. Try some thing, split test, measure results and keep tweaking the technique until you get the results you seek.

The smart way is by modeling the successful strategies used by other top article marketers. That is why I created ‘Article Marketing Devastation’, it is a blueprint of successful strategies used by the top Article Marketers.

Using a proven tried and tested blueprint will save you considerable time and money and maximize your sales no end.

4. Set Goals and Work to their achievement
For those of you who set goals, congratulations on occupying the top 1% of the adult population. It’s no surprise that studies revealed this top 1% are the most successful in society.

I urge you to open a Microsoft Word document dedicated to your article marketing goals and set article marketing goals using the SMART principle;
Specific
Measurable
Attainable
Realistic
Timely

For example my current article marketing goal is as follows;
Write two articles every week day morning at 7am, taking no longer than 1 hour and transmit these articles to 400 article directories using my automated software submission tool. This should results in an end of year total of 104,000 individual streams of traffic from 104,000 article submission.

52 weeks x 5 days per week x 400 article directories = 104,000 article submissions.

5. Track Results and tweak articles
Many article marketers adopt a ‘set and forget’ strategy i.e. once they post their articles they forget about them. This is what separates a good article marketer from a brilliant article marketer. The ‘brilliant’ article marketer will go back to their article statistics (e.g. Ezinearticles have this feature) and track which articles are performing well and which are performing poorly.

They will then tweak various elements such as the title and resource box and work to improving the click throughs. For example if your article is receiving low views relative to competitor articles then it is likely your title is not that alluring. Conversely if you are getting high views but low click throughs either your resource box is not compelling or your reader is loosing interest through your body copy.

It is critical that you adopt this testing and tracking philosophy if you want to be uber successful at article marketing.

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Explode Your Article Traffic With the Cliffhanger Method

Posted on 11 December 2009 by

Today I am going to talk about a tactic I call ‘The Cliffhanger Method’.

It is a powerful way of driving targeted customers in ‘information seeking mode’ to your articles.

The Cliffhanger Method

The Cliffhanger Method

This is a key point because people who are actively seeking information are even more likely to click on your link and visit your website.

The technique is as follows;

1. Visit http://answers.yahoo.com/ and search for questions pertaining to your article. For example, if your have an article written on ‘How To Create The Perfect Golf Swing’ then type ‘Golf Swing’ in Yahoo Answers and review the topics.

2. Reply to the topics with just the opening paragraph in your article. This is critical you want to give them a taste of the great information you offer and leave them in a state whereby they are hungry for the rest of the information. This is the essence of the ‘Cliffhanger Method’.

3. Provide a link to your article and give them a specific call to action i.e. Click on the following link to read the rest of this article.

I have used this strategy on numerous occasions and it is a great way to super charge the traffic to your articles, increase page views and maximize the possibility of your article appearing in the ‘Most Viewed EzineArticles (90 Days)’ for the category your article is associated with.

This is the key to your traffic explosion as the ‘Most Viewed EzineArticles (90 Days)’ link appears on ALL the articles in that category.

This will generate a substantial spike in your web traffic within days. This will provide you with increase site visitor, increased product sales, increased email submissions and increased expert status.

The beauty of the Cliffhanger method is that you can use it in high traffic sites other than Yahoo Answers. This could forums, blog comments and other alternatives to Yahoo Answers including;

1. www.dizzay.com
2. www.askville.com
3. www.answerbag.com
4. www.wikianswers.com
5. www.youtube.com (comment under related videos)

Start immediately with this strategy and I’ll bet you are surprised by the strong traffic growth you will receive.

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Top 10 Mistakes when creating an Article Resource Box

Posted on 11 December 2009 by

If you have downloaded and read my free chapter from ‘Article Marketing Devastation’ you will appreciate the critical importance of creating a ‘killer resource box’. In essence the resource box is the only payment you receive for writing the article in the first place.

Article Writing Resource Box

Article Writing Resource Box

You need to construct your resource box using the tried and tested principles I reveal in Article Marketing Devastation. If you don’t you are under utilizing a supremely powerful source of web traffic.

Assuming that you have constructed your resource box using these principles, I will now reveal the top 10 mistakes Article Marketers make and what you need to do to avoid them.

1. Improper formatting of the URL in the Resource Box
This is a simple yet major mistake made by article marketing newbies. They create an excellent article and then in their resource box they write an incomplete URL i.e. www.yourwebsite.com.

In order to create a live URL it must be preceded with a http:// i.e.
www.yourwebsite.com

2. A URL with more than 60 characters in a text Resource Box
Depending on the article directory you are posting to, your article will either be in ‘plain text’ or ‘HTML’.

If you are using automated Article Submission software your article will be inputted to both ‘plain text’ and ‘html’ based forms.

You need to ensure your URL is not over 60 characters long. If it is you run the risk of the link breaking in a text based resource box.

A simple way to check the length of your URL is to enter it into a Microsoft Word document, highlight it and click on ‘Tools’ –> ‘Word count’. This will tell you exactly if it’s more that 60 characters long, if it is you need to use a higher level domain.

3. Not giving a compelling reason to click through
This point is made several times through out ‘Article Marketing Devastation’, and I cannot emphasize it enough. You have to give the reader a compelling reason to click through to your website. The very best way of achieving this is giving away a valuable ‘FREE Report’. It will substantially improve your conversions and web traffic.

4. Putting Punctuation directly after your URL
Make certain you never place punctuation such as a comma or full stop directly after your link. This will lead to the link breaking in certain sites which automatically convert Urls to active links.

5. Improper Use of Anchor Text
Anchor text is a powerful SEO strategy for getting Google bots to associate certain keywords with your website. Certain authors make the mistake of making either their name or business a live link to their site.

This is a wasted opportunity because you are limited in the number of live links you can have on your site. You should make a list of your top keywords and hyperlink those terms to maximize your Google juice.

6. Forgetting to Hyperlink a URL in HTML Resource Boxes
Many Article Marketers assume that simply putting through a full active link e.g. www.yourwebsite.com is adequate for create a live link in HTML resource boxes.

This is not always the case. HTML Resource Boxes assume the author is hyperlinking anchor text i.e. you are making certain keywords a live link to your website. Therefore if you include a full URL e.g. www.yourwebsite.com, you must specify that you also want this to be a live link.

7. No Link
Many of you would be surprise to learn that one of the most common mistakes made by article marketers is the failure to put any link whatsoever in their resource box. The link is the primary reason for your article. It is what enables traffic to flow to your website from article directories and it is what Google uses to determine the page rank of your website. So never forget to put in the link in the first place.

8. Breaking the Link by trying to make it stand out
Many Article Marketers inadvertently break their links when they try and make it stand out using ‘bold’ or ‘italics’. They mess up the HTML tags and don’t realize it. It is not necessary to put your URL in ‘bold’ or ‘italics’, the article sites will automatically convert your link to the universal link format ‘blue and underlined’.

Always remember to test your link in live preview mode prior to submission.

9. Failure to state Author Name
Article Marketing is not only a source of web traffic but a means to brand your name and create the impression that you are an expert in your niche. Therefore you must use your author name for every article you submit.

10. Over complicating your resource box
Where some authors forget to mention their author name or even provide a live link to their site, others go to the other extreme and actually provide far too much information. They give a mini essay on their lifes achievements.

Be brief and to the point. View the example resource box provided in the FREE chapter from ‘Article Marketing Devastation’ to get an idea of what should be included.

Remember your key focus is to drive traffic to your website so do not drown out the link with too much text.

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Article Marketing: How to Turn Your Blog Posts into Articles

Posted on 11 December 2009 by

We all know that writing articles can be a time consuming process. You need to pick a topic, get everything you know down on paper, research supporting statistics, structure the article and then send it.

Article Marketing Using Blog Posts

Article Marketing Using Blog Posts

Sometimes it’s difficult to come up with new topics to write about.

A great source of ideas for topics are your old blog posts. However you can not just copy and paste these old blog posts directly into article directories. To do so you risk content duplication penalties and thus web traffic to your article will be negatively impacted.

I have used the following 6 step approach to re-working my blog posts into articles and it works very well.

1. Refrain from re-working the article line by line. Google bots have become very sophisticated at recognizing patterns and changing words here and there is not sufficient to fool them anymore.

2. Read over old blog post and note key points. Do not copy full blocks of text. Note the key points and use those as structure for your new article

3. Use the key points to create a new article. Simply create an article around the key points recorded in the previous step, using these key points as a skeleton structure.

4. Use an article template to structure your article. Where your blog was most likely in essay form it’s advisable to structure your article in bite size chunks. For example Top 5 Mistakes…, Top 10 ways to etc. These can take the form of bullet point or numbered lists.

5. Never re-work a previous submitted article. It’s critical that you do not plagiarize your previous articles. It’s perfectly fine to re-work a blog or forum post but not a previous article. This will serve only to undermine your article writing efforts.

6. Synonym Replacement. It is important that your article retains effective keyword density i.e. there were certain keywords used in your blog post which are critical and should be retained for your article. You may be able to use synonyms (words that have a similar meaning) for less important keyword phrases to further remove the probability of duplicate content penalty.

This is a very effective 6 step process that will enable you to derive maximum benefit from re-working your old blog posts into articles.

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Article Marketing Distribution Strategies and Tactics

Posted on 08 December 2009 by

Article Marketing distribution is one of the most important elements of your article marketing strategy.  Even after you have written the article, you are not going to get any traffic until you have distributes that article.  But do you focus on one or two article directories or several hundred of them?

article marketing automation

article marketing automation

Lets get straight down to business.

Two Trains of Thought

There are two trains of thought in article distribution;

  1. Focus only on the top 10 directories and ignore the rest
  2. Submit your articles to as many directories as possible

Many article marketers want to avoid content duplication penalties and thus will write one article and submit it to one of the top directories such as Ezinearticles.com.

Others will take that one article, feed it into automated article submission software, switch on automated article spinning and let the software auto submit the article to 400+ article directories.

Neither train of thought is wrong; it really depends on your key goal.  Article Marketing serves a multi faceted purpose;

  1. Drive traffic to the authors website
  2. Imcrease the number of relevant backlinks to the authors website for SEO purposes
  3. Provide the author with expert status in his respective niche.

Many authors will be happy to focus on the most prominent article directory ezinearticles.com and use this service exclusively.  This will be great for driving traffic to the website and endowing the author with expert status provided he/she submits quality articles regularly.

However this author is sacrificing upwards of 400+ additional back links per article written, if he/she ignores all the other directories.

Article Marketing Automation

The strategy I use is as follows;

Given that Ezinearticles.com is the defacto article directory I always manually submit an original article to this website.  I then take that article, enter it in my automated submission software, take the time to create a multi keyword spin version and submit it to over 400 other article directories.

In this context I get the maximum possible leverage out of every single article I create.  It generates 400+ streams of traffic for each article, 400+ backlinks and supercharges my sales and marketing efforts.

You see their the smart way and the slow way to achieving results with Article Marketing and I believe this bi-lateral approach will provide the most powerful results.

I strongly advise you to take a look at the ’13 devastation tactics for supercharging article marketing traffic to your site’ in ‘Article Marketing Devastation’.  I think it will really surprise you the level of ‘thinking outside the box’ that many successful article marketers engage in.

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