Many article marketers fail to leverage the true traffic generating potential of each and every article they produce. Many will create a single article and upload this article to their primary article directory such as ezinearticles.com.

Others will leverage a powerful video submission service such as SubmitYourArticle.com or ArticlePostRobot to submit that single article to 500+ different websites at click of a button. This is a wise strategy because you are extending the reach of your article by a factor of 500 for very little extra effort.

However it is the savvy internet marketer who is really maximizing the traffic potential of each and every article they produce by transforming the article into multiple formats.

Some of these formats include the following;

1. Video
2. Podcast
3. Images
4. Blog Posts
5. Forum Posts

1. Video
Video is one of the most powerful content distribution formats online today. There are over 200 video sharing websites in existence. Use a program such as Article Video Robot to transfer your article into a video at the click of a button. This service also enables you to upload your video to the top 17 video sharing sites automatically. So with this 1 article you have created 17 additional streams of traffic and many additional backlinks to boost your SEO efforts.

2. Podcast
Google a free tool called ‘Audacity’ and use it to transfer your article into an audio file. Then use a service such as content buzz to distribute your audio to the top podcasting directores. This is a great strategy for further extending the reach of your article. Practically everyone has an iPod, so you may as well take advantage of this medium.

3. Images
Many savvy internet marketers are turning their articles into a storyboard of images and posting them to photo sharing sites. Simply using images from your website that pertain to your niche, place your website URL on these images and upload them to photo sharing sites such as Flickr or Photobucket. These images are then indexed by Google and thus when some one searches Google images your product appears.

4. Blog Posts
This strategy can be used two fold. You can re-condition old blog posts and submit them as articles to the article directories or you can re-condition articles and post them as blog posts. You need to ensure the content is re-worked appropriately for the medim. For example, blogs tend to be more informal where as articles need to be professional and thus formal.

5. Forum Posts
Provided that you are an active participant in forums pertaining to your niche, it is likely that you will come across opportunities to post replies that will contain similar content to you articles. This is a good strategy for building back links and for creating further targeted streams of traffic.

Use these 5 content formats to greatly extend the reach and influence of each new article you produce. You will see a notable surge in traffic and squeeze the maximum possible traffic out of each new article produced.
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