Internet marketer’s can increase their sales exponentially by using a few sales techniques that take advantage of human nature.  Focusing on increasing your sales conversions is a very important aspect of running a lucrative Internet business.

Sales Conversions

Like an business you have cost of sales such as Google Adwords.  If your Google Adwords spend is $500 a month, then you need to make $500 just to break even.

You need to ensure that you are squeezing the maximum possible sales out of every visitor to your website.

The following 5 techniques will seriously boost your sales conversions;

1. The One-Time- Offer
2. The Full Money Back Guarantee
3. The Testimonial
4. The Signature
5. The Photograph

1. The One-Time- Offer

The One-Time-Offer is arguably the most powerful method for increasing sales conversions.  Simply stated it involves enticing the prospect to sign up to your list by giving away a free e-Book or piece of software.

When they click on the ‘confirm’ link in their email, they are re-directed to a ‘One Time Offer’ webpage that presents your primary product with a big discount and several ‘mouth watering’ bonuses.

The offer needs to be so compelling that it is a no-brainer for the prospect to make the purchase.  They need to be warned that they will never ever see this offer again, and if they leave that page they will have to pay the full price for the product in future less the additional bonuses also.

Add scarcity by including a count down script that shows your stock of special limited edition offer is depleting rapidly.  Add a visible count down timer which gives the prospect limited time (mere minutes) to make up their minds.

This is a powerful formula for increasing conversions because the prospect indicated their interest in your product by downloading a related freebie.  The fear that they would miss out on the special offer, coupled with the scarcity tactic and ‘time count down’ literally uses the power of human emotion to guarantee the sale.

You can also insert an ‘exit’ script so that if a prospect attempt to exit your page they receive a pop up box, reinstating the fact that once they leave the offer is gone for good.  You can also include a link at the bottom of the page that states “No thanks, I have to pass on this great offer”.  This will then link to a lower priced offer (perhaps with fewer bonuses) so that your product offering appeals to customers on all price points.

Click here to download an excellent script for achieving all of these tasks.

2. The Full Money Back Guarantee

When a prospect hits your sales page they will naturally have a ‘high resistance’ to buying.  If they see a ‘hint’ of a sales pitch initially, many will leave the page.  It’s best to create an editorial style page that provides useful information at the beginning that blends into a pitch for your product as a solution to a problem you have stated over the earlier part of the article.

You must offer a ‘Full No Questions Asked Money Back Guarantee’.  This will remove all the risk for the buyer and greatly increase your sales.  The prospect doesn’t know you so you need to make this offer to gain trust and give them the confidence to complete the purchase.

3. The Testimonial

It is essential that you include customer testimonials on your sales page, especially in the paragraph just before the ‘Buy Now’ button.  Customers need reassurance that your product does what it says it will do.

Nothing lowers resistance more than testimonials from other customers.  If you really intend on maximizing conversions then include a photograph, name and website address in each testimonial.  This further reinforces the fact that this is a real genuine testimonial.

If you want to take the sales conversions to an even higher level, then include video testimonials.  You can use a powerful tool such as; Testimonials Generator to generate professional testimonials.

4. The Signature

It has been scientifically proven that a ‘signature’ is a psychological trigger for gaining instant trust.  It comes down to the fact that when somebody physically signs something, it is the highest form of personal verification.

Use this to your advantage when in engaged in online selling.  Get out a white sheet of paper and write your hand written signature.  Get any good camera, switch it on ‘macro mode’ and take a photo of your signature.  Upload this to your website instead of your typed name.

Split test and be surprised when you see your sales conversions have increased for very little extra effort.

5. The Photograph

The web is a pretty impersonal medium.  With software spider and bots trawling every site ever day, it can seem mechanical as opposed to human.  This makes it difficult  to build a relationship with a prospect.

By including your photograph on every sales page, it reinforces the fact you are a genuine human being. It also helps to build a relationship, trust and rapport with a prospect.  Under split testing this has been proven to have a positive impact on sales conversions.

So there you have it, 5 powerful techniques that are guaranteed to send your sales conversions soaring.  Implement them today and start profiting straight away.